In short, the Telephone Consumer Protection Act (TCPA) was created to limit the number of unwanted messages sent by automated dialing systems.
Most recently, in 2012, the FCC revised its TCPA rules to require telemarketers (1) to obtain prior express written consent from consumers before robocalling them, (2) to no longer allow telemarketers to use an “established business relationship” to avoid getting consent from consumers when their home phones, and (3) to require telemarketers to provide an automated, interactive “opt-out” mechanism during each robocall so consumers can immediately tell the telemarketer to stop calling.
There are several options available for your mall to become TCPA Compliant. We’ve compiled a list of options for you to consider. However, we strongly recommend you contact your legal counsel before finalizing your TCPA Compliance Strategy.
All contacts within the MallCast Rapid Notification System have their own online User Dashboard thus giving them the responsibility of maintaining accurate information and preferences. Each user has a unique username and password, access to their contact information, communication preferences, and MallCast message history within their personal user dashboard.