Shopping Mall TCPA Compliance

How does the Telephone Consumer Protection Act impact your shopping mall’s communication strategy?

Nobody likes to receive unwanted calls or texts — especially on their cell phones. Not only is it a hassle and deterrent for your recipients, it is also against the Telephone Consumer Protection Act to call or text someone using a mass messaging system without receiving prior consent from your contacts. The MallCast team has put together some tips to help you on your shopping mall TCPA compliance journey.

It’s not all bad news. The TCPA provides your shopping mall with a standard of accountability on how your contact information is acquired and used. Thus giving you the confidence in your data and communication strategy.

What is the TCPA?

In short, the Telephone Consumer Protection Act (TCPA) was created to limit the number of unwanted messages sent by automated dialing systems.

Most recently, in 2012, the FCC revised its TCPA rules to require telemarketers (1) to obtain prior express written consent from consumers before robocalling them, (2) to no longer allow telemarketers to use an “established business relationship” to avoid getting consent from consumers when their home phones, and (3) to require telemarketers to provide an automated, interactive “opt-out” mechanism during each robocall so consumers can immediately tell the telemarketer to stop calling.

 

What actions are shopping malls taking to become TCPA Compliant?

There are several options available for your mall to become TCPA Compliant. We’ve compiled a list of options for you to consider. However, we strongly recommend you contact your legal counsel before finalizing your TCPA Compliance Strategy.

Your first steps to TCPA compliance can be as simple as announcing your use of the MallCast Rapid Notification System and updating the methods in which you collect contact information.  

  1. Announce your use of the MallCast Rapid Notification System. Clearly define how you use it and what they can expect.
  2. Include language on contact forms, within handbooks/policies, and other stakeholder contact forms explaining your intent to contact them utilizing the MallCast Rapid Notification System.
  3. Request consent to contact them via phone call and/or SMS text message utilizing the MallCast Rapid Notification System. 
  4. Document each type of phone number provided (mobile/landline) along with the type of calls permitted (All or Emergency Only) in your contacts and in your MallCast Data.
  5. Instruct contacts to mark “Emergency Only” for emergency contacts. 
  6. Keep your contacts and MallCast data up-to-date either with automatic integration, scheduled manual integrations, and/or enabling your contacts access to their MallCast Dashboard to manage their information.

How can MallCast help with your shopping mall TCPA Compliance?

All contacts within the MallCast Rapid Notification System have their own online User Dashboard thus giving them the responsibility of maintaining accurate information and preferences. Each user has a unique username and password, access to their contact information, communication preferences, and MallCast message history within their personal user dashboard. 

Don’t let TCPA compliance hinder your shopping mall’s communication strategy.

Contact our Customer Success Team today to learn more about strengthening your shopping mall TCPA compliance strategy.

 

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